The desire for natural skin care products emerged in the late 1970s when consumers began to question the safety of chemicals used in personal care offerings. Out of this movement, a host of natural product small businesses sprung up. San Diego native, Jean Shea, BIOTONE founder and president, was among one of these early entrepreneurs. Initially, Jean created a line of natural skincare products for the health food market. When a local massage asked her to formulate lubricants for its school, Jean saw the opportunity to develop products for the massage industry.
BIOTONE Makes Its Mark
In 1980, Jean established BIOTONE and introduced her first product, Revitalizing Massage Oil, which is still available today. But it was the introduction of the BIOTONE Dual-Purpose Creme in 1984 that propelled the company to the forefront of the market. At the time, there were only oils and lotions for massage therapists to use. Jean thought the market could benefit from a massage creme that had the advantages of both – a lot of workability and could easily be washed out of linens. Her instincts were on target and the unique product caught the attention and enthusiasm of the marketplace.
Today, BIOTONE provides a full line of quality massage oils, cremes, lotions and gels as well as professional spa body and face and foot treatment products. Our retail spa products enable consumers to extend their treatment experience at home."
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