"We believe the future of the beverage industry will be built through direct communication with customers. Our proprietary, first-to-market tech platform offers a frictionless ordering and customer service experience, featuring beverages tailored to meet the needs of the modern consumer. Conversational Commerce (cCommerce) blends natural conversation and consumption data, giving us a powerful ability to formulate and deliver innovative beverage products without the shelf-space constraints that currently plague the traditional beverage industry.
We introduced this innovative sales model in 2015 with the launch of our first brand, DIRTY LEMON. Since that time, our portfolio has expanded to include an experiential retail property, The Drug Store. Two additional beverage brand concepts will be launched in 2019.
Iris Nova , Latin for “new lens,” is a nod to looking at the industry with a refreshed perspective and a renewed sense of opportunity."
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