Wildflower

Retail




"Wildflower Cases is a women owned and operated iPhone accessories company in Los Angeles, California. Each exclusive and limited edition fashion iPhone accessory is designed by founder Michelle Carlson and her two daughters, Devon and Sydney Carlson. Wildflower represents all of the girls passionately experiencing life with a free spirit and sense of independence, who are able to grow and survive anywhere, and are driven to succeed.

What is now a brand known around the globe, initially began as just a hobby for Michelle. Six years ago, she was on a search to find fashionable iPhone cases to gift her daughters. Realizing that cute, stylish cases were nearly impossible to find at the time, she began to make her own out of fabric and studs she had once used to accessorize denim shorts for her daughters. Inspired by her previous handiwork and using a similar concept, she hand-made Devon and Sydney their first iPhone cases.

Upon seeing the cases that Michelle designed, Sydney and Devon freaked out, as did their circle of friends at high school. Soon Michelle started hand-making extra cases so if someone wanted to buy them off of her, they could. Two weeks later at a local restaurant, the the Carlsons unexpectedly ran into Miley Cyrus who, after seeing the cases, freaked out and inspired Michelle and her daughters to create a website and start selling the cases."






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